Viacom

PRINT, RESEARCH, & PRODUCTION

WHAT

I worked as a summer design intern for Viacom's Logo TV Network under the art direction of Ryan Bernis. The two shows that I worked on primarily were RuPaul's Drag Race All Stars and Finding Prince Charming. This work included tv show theme and logo research/conception, typography and color studies, design for social media, key art design, ad design, and various production design projects. All work needed to adhere to the 'Mid Century Modern with a flair' brand standards and guidelines of the Logo TV network, recently rebranded by Gretel NY.

FEATURED

  • Typography-focused social graphics created for the RuPaul's Drag Race official Instagram page

  • An advertisement created for the RuPaul's Drag Race Emmy nomination (RuPaul won most outstanding host!)

  • Business card options for Paul McCarthy, president of VH1 and Logo TV

  • Promotional Key Art option for RuPaul All Stars "Bring back my girls"

  • Pantone color studies and choices for RuPaul's Drag Race Pride Float for New York's Pride Week Parade

  • Modified typeface display letters for a Finding Prince Charming show logo option

  • The If Project documentary key art advertisement

ADDITIONAL INFO:

  • This internship was for the duration of summer of 2016 from June to August

  • Check out the RuPaul's Drag Race instagram social graphics here: www.instagram.com/rupaulsdragrace

  • See other work by Gretel NY, the
    agency that rebranded Logo TV here:
    www.gretelny.com

©   AMY CHEN 2017 ALL RIGHTS RESERVED

 

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