Terracotta Flowers

BRANDING & WEB DESIGN

CLIENT

Terracotta Flowers is a floral design company that provides services for weddings, events, offices, and homes. Shelley Greenberg, the mastermind behind the flowers, has been hosting events with her flower arrangements and decor for over 30 years and decided that it was time for a rebrand. Her personal clients include high profile companies and people such as Tory Burch, Tiffany & Co, Ralph Lauren, and Roy Lichtenstein. She needed a brand and website that would match the elegance and versatility of her floral arrangements and also be able to cater to the broad range of clients that she works with.

BRAND COMPONENTS

  • The vibrant orange shade of traditional terra cotta

  • Shards of terra cotta emblematized by a simple diamond shape

  • The fractal nature of the diamond shape lending to its ability to be combined and rearranged into different shapes and patterns - mirroring the combination and arrangement of different flowers to create a new experience

  • A classic and timeless display font (Oil Can by Lost Type) paired with a professional and sexy serif copy face.

ADDITIONAL INFO:

©   AMY CHEN 2017 ALL RIGHTS RESERVED

 

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